FRIAMS ITEMS

Friams is where we get a little playful with shape. These aren't your standard sev or chevdo; they're distinct, often ring or katori-shaped, and they bring a different kind of crunch, both literally and in texture. Tomato Ring and Pudina Ring are exactly what they sound like: crisp rings carrying bold tomato or mint-forward seasoning, built for flavor that hits fast. The Manchurian Ring takes on that same shape, but with an Indo-Chinese flavor profile, and it has quietly become a favorite among younger snackers. Soya Katori brings the protein angle from our Soya range into a bowl-shaped format that holds its crunch remarkably well. Masala Puff is lighter and airier, while Fungama is the most distinctive item in the lineup, a shape and seasoning combo you won't find replicated easily elsewhere. This category does well with younger consumers and at retail counters, where shape and visual novelty matter nearly as much as taste. We've kept the seasoning bold across the board, since these are designed to be eaten straight from the pack, not mixed into something else. Standard retail sizes are available now, with bulk and export packaging on request through our trade desk.

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