ALU PRODUCTS

Our Alu Products range is the biggest in the catalog, with seventeen varieties built around potato as the core ingredient. It starts with sourcing. We pick the finest quality potatoes for this range, nothing less, because no amount of seasoning can fix a snack that started with a mediocre base ingredient. That choice shows up in the final bite: cleaner flavor, better texture, none of the starchy heaviness you sometimes get from lower-grade potatoes. Alu Wafer keeps things classic and simple. Alu Palak Pudina Sev, Alu Mari Sev, Alu Masala Sev, and Alu Tomato Sev each take the potato-and-besan combination somewhere different, spinach-mint, black pepper, masala-forward, tangy tomato. Cheese Sev and Alu Meva Sev lean richer. Alu Crackle delivers a noticeably different, shattering texture compared to the rest. Mexican Choupsy and Maggie Sev borrow flavor cues from outside traditional namkeen entirely, which says something about how snacking preferences have shifted. Pineapple Sev and Manchurian Sev sit at the more experimental end, Sali brings the thin, crisp julienned-potato format used widely in chaat, Mini Bhakarwadi offers a rolled, spiced specialty in miniature, Palak Dal and Bikaneri Sev each carry their own regional character, and Mug Jor closes the range out with a lentil-based crunch. Given the size of this category alone, it's a strong starting point for distributors after broad shelf coverage from a single supplier.

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